Customer-Facing Websites & Portals

Customer-Facing Websites and Portals are the face of the company's brand, realized daily by optimizing branding and the user experience to create a virtual place for constituents and their unique needs, and a critical channel for companies.

LDS creates the digital strategies and designs for corporate "dot com" and brand sites that support a wide range of constituents, including wholesale and retail customers, investors, media and the press, environmental or government organizations, community constituents, and prospective employees. Here, we realize the brand and voice of the business in a highly-targeted and optimized presentation that enables users to experience the company or product, while easily finding and interacting with those resources most useful and important to them.

LDS designs these Customer-Facing Websites and Portals to be appropriately rich and robust, with personalized and narrow-casted experiences and content. The user experiences are smart, with dynamic features and interactive exchanges that are engaging and impactful, as well as useful and relevant. Where appropriate, we integrate these external sites securely with internal data and information that can be seamlessly presented and carefully controlled.

Prospective employees, too, are important constituents of the sites we design. With global Talent identification and acquisition a vital concern for many of our clients, we design sites to resonate with these early-stage users. Here, HR organizations leverage these sites to deliver a positive, early impression of the business, while supporting modern capabilities that are increasingly important to technologically-savvy recruits.

LDS's proven design capabilities, coupled with our deep engineering credentials, form a key differentiator when we are compared with most web design firms. As a result, our clients engage us when complex, challenging design is coupled with innovative and aggressive use of technology.

As with any online solution, the key to realizing a competitive advantage is to start with a digital strategy that aligns the client's website vision, initiatives and processes to their overall strategic objectives and marketing initiatives. Typically, some combination of strategic alignment, customer management, investor relations, and industry brand propel these engagements into design and implementation.

Based on that digital strategy, we successfully apply our comprehensive Informed Design best practices to consider the applicability and appropriateness of all online assets, including websites, mini-sites, rich Internet applications such as banner ads, community groups, search engine marketing and optimization, and affiliate programs. Across this suite of digital capabilities, we design a rich customer experience and powerful brand that is designed to impact customer perceptions and increase their brand loyalty.

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